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What Coaching is NOT

What Coaching Actually Is

Burcu Onaranel Erten
1 min readJun 5, 2024

Even though coaching has been around for many years, there is still some lack of clarity in several people’s minds. I want to share what I know from learning from ICF Certified Professional Life Coaches, Trainers, and my own experiences over the past decade.

Coaching is NOT:

  • A hobby 😀
  • Being or acting like a therapist
  • Giving advice
  • Judging
  • Acting like you are better or bigger than your client
  • Only listening
  • Only asking questions
  • Manipulating
  • Staying in the past
  • Complaining

Now let’s take a look at what coaching actually is!

Coaching is:

  • Encouraging your client by unlocking their own power
  • Listening on a deeper level
  • Asking powerful questions
  • Respecting the client’s choices
  • Being client-centered
  • Establishing and maintaining agreements
  • Cultivating trust and safety
  • Maintaining presence

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Burcu Onaranel Erten
Burcu Onaranel Erten

Written by Burcu Onaranel Erten

Let's Create Your Authentic Brand and Life | International Motivational Speaker | Certified Professional Life Coach | The Coffee o'clock Pod. YouTube @joyyburcu

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