What PUDDING Can Teach You About BRANDING?

Your Brand Success is JUST Like Making Pudding!

Burcu Onaranel Erten
3 min readAug 28, 2024

Are you tired of not being heard, seen, and remembered the way you want for your brand?

Do you feel like you’re not getting where you want to be with your digital presence?

Are you thinking about giving up on your social media posts, email campaigns, and the hard work you’ve put into building your brand positioning in the digital world?

Before you give up, read this!

The hidden recipe for your brand’s success. It’s like making pudding — stir, don’t rush, and wait for the perfect consistency.

How is that?

First of all, I’m not a great cook, but I do love baking cakes and making desserts like pudding and tiramisu. So I was making pudding the other day and found out that it is so similar to your brand’s success.

Think about how you make pudding, if you’ve ever done it. Let’s take a look at the process:

You pour a certain amount of milk, cocoa powder, sugar, eggs, and flour into a pot. Then you put it on the stove and start stirring slowly. Here’s the tricky part: you have to wait until it thickens and reaches the perfect consistency.

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Burcu Onaranel Erten

Mission: To Create JOY! | Owner @Joyy! LLC | International Motivational Speaker | Certified Professional Life Coach | The Coffee o'clock Pod. YouTube @joyyburcu